Branding
Welcome to the Normalized Systems Laboratory (NSLab) branding guidelines. We appreciate your interest in our brand and encourage you to use our branding assets responsibly. Please review the following guidelines to ensure consistent and effective use of our brand identity.
Acknowledging NSLab
When referencing NSLab in publications, presentations, or other materials, please include the following description to acknowledge our work and mission:
NSLab is a research laboratory dedicated to advancing sustainable software solutions through innovative research in applied metamodeling, model transformations, and artifact generation.
This acknowledgment helps to promote awareness of NSLab’s mission and contributions within the broader community.
When you simply want to acknowledge NSLab in your research output, you can use the following text:
This research was conducted in collaboration with the Normalized Systems Laboratory (NSLab) at FIT CTU in Prague.
If you have any questions or need further assistance regarding our branding guidelines, please don’t hesitate to contact us.
Color Scheme
Our primary brand colors are:
- Primary Color: #005698 (Blue)
- Secondary Color: #DB5A42 (Orange)
These colors should be used consistently across all branded materials to maintain visual cohesion and recognition.
Logos
Our official logos (created by our colleague Jan Slifka) are available for download in various formats:
Please use the provided logos for all official NSLab communications and materials. Do not alter the logos in any way, including changing colors, proportions, or adding effects.
On dark background, use the white version of the logo:
For black-white print, use the black version of the logo:
There are icons available for use in social media and other digital platforms where space is limited:
- NSLab Icon (SVG)
- NSLab Icon (PNG)
- NSLab Icon (white, SVG)
- NSLab Icon (white, PNG)
- NSLab Icon (black, SVG)
- NSLab Icon (black, PNG)
Usage Guidelines
- When to Use: Our branding assets should be used in official NSLab communications, publications, presentations, and promotional materials.
- Where to Use: You are encouraged to use our branding assets on websites, social media profiles, printed materials, and any other platforms where NSLab is represented.
- How to Use: Ensure that the NSLab logo is clearly visible and properly positioned in relation to other content. Maintain an appropriate amount of space around the logo to ensure visibility and impact.
